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Learn from observation.

Added about 1 year ago | As appeared first on https://hbr.org

Almost every company competes to some degree on the basis of continual innovation. And to be commercially successful, new product and service ideas must, of course, meet a real—or perceived—customer need. Hence the current managerial mantras: “Get close to the customer” and “Listen to the voice of the customer.” 

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When web became mobile, the smaller screen made designers display core content better.
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