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Learn from observation.

Added over 1 year ago | As appeared first on https://hbr.org

Almost every company competes to some degree on the basis of continual innovation. And to be commercially successful, new product and service ideas must, of course, meet a real—or perceived—customer need. Hence the current managerial mantras: “Get close to the customer” and “Listen to the voice of the customer.” 

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What your peers are reading!

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Explaining the aim of the company helps empower leaders to make the right decisions for the company.
Explaining the aim of the company helps empower leaders to make the right decisions for the company.
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Users never read your website but scan them until something catches their eye.
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The more concentrated your revenue the higher the risk that your revenue could decline in the future.
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