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Apple has 235bn dollars in a single P&L. What’s good and bad about it?

Added 9 months ago | As appeared first on asymco.com | Author: Horace Dediu
How Apple is managed is one of its enduring mysteries. The idea that a company with $235 billion in sales is managed with a single P/L[]  is fascinating in many ways. Not least of which is how it allocates resources. The fundamental question of which great idea gets to be funded and which great idea gets to be ignored is the core of every manager's dilemma. The Apple problem is at scale  when each decision's consequences are so momentous. In the case of Apple there are so few projects that re...
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