My first product was launched in 2007. This was my plunge into the software product business from a service business.
The next few weeks were about email - I opened up my email program (Thunderbird for Windows) and fired off a few dozen mails to friends, family and recent business contacts.
We then spent the next 4 months adding new features (including a payment gateway).
Welcome and user on-boarding messages were setup as cron jobs so updating or adding more messages meant messing with the ...