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What is a persona?

Added 9 months ago | As appeared first on cooper.com | Author: Comments 9
A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design. By designing for the archetype—whose goals and behavior patterns are well understood—you can satisfy the broader group of people represented by that archetype. In most cases, personas are synthesized from a series of ethnographic interviews with real people, then captured in 1-2 page descriptions that include behavior patterns, goals, skills, attitudes, a...
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What your peers are reading!

In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
Added about 24 hours ago | As appeared first on Medium | Author: Torrey Podmajersky

Dropping out of college to start your company sounds brave, but even Bill Gates had a fallback plan.
Dropping out of college to start your company sounds brave, but even Bill Gates had a fallback plan.
Added about 24 hours ago | As appeared first on Medium | Author: Charles Chu

It's good that car companies are loading new cars with features. But it sucks that there are simply too many buttons!
It's good that car companies are loading new cars with features. But it sucks that there are simply too many buttons!
Added about 24 hours ago | As appeared first on Benedict Evans | Author: Benedict Evans

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