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What is a persona?

Added about 1 year ago | As appeared first on cooper.com | Author: Comments 9
A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design. By designing for the archetype—whose goals and behavior patterns are well understood—you can satisfy the broader group of people represented by that archetype. In most cases, personas are synthesized from a series of ethnographic interviews with real people, then captured in 1-2 page descriptions that include behavior patterns, goals, skills, attitudes, a...
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Prove to VCs that your worthy of their investment not by displaying awards, but awareness. And common sense.
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