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How things grow: Mobile marketers need tools that can handle complex environments.

Added 11 months ago | As appeared first on venturebeat.com | Author: SC Moatti
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on mobile marketing. They have developed systematic methods to grow their mobile audience, including advertising and app store marketing. However, they are stru...
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