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Ads have evolved from adopting interruptive methods to storytelling methods. Here's the next kind.

Added 8 months ago | As appeared first on brandingstrategyinsider.com
We have become accustomed to tuning out advertising and marketing messages because we don't like interruptions in our habit-formed lives. And we're skeptical of the messages ads bring us. In fact, most of us feel ads don't bring much value to our lives, just more distraction. There's another reason we tune out ads. Frank Rose, author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, explained this to me in a Skype chat. Fra...
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