Every SEO knows what it's like to do "keyword research."
* Make a list of important topics.
* Write important keywords under each of those topics.
* Plug the list into Google Keyword Planner to get data and other ideas.
* Rinse, Repeat.
this process is a waste of time?
should be on topics, not keywords?
We're in a new era of SEO. It's like everything that we ever knew — keywords, backlinks, etc. — is being ripped out and torn up.
Where does this leave us? What should we do instead of keyw...