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Are we going back to the age of jargons & catchy taglines? Back to the old way of #marketing?

6 months ago | From Medium | Author: Rich Barton

He’s been on a hiatus. We’ve come a long way from the catchy jingles and campaign tag lines spun by the likes of Don Draper and Peggy Olson from the golden age of advertising.

       

What your peers are reading!

To succeed, build something that gives users a quick win and continues to provide value over time.
To succeed, build something that gives users a quick win and continues to provide value over time.
Added about 18 hours ago | As appeared first on Medium | Author: Justin Jackson

Identifying a “need” isn’t enough: People need to lose weight for their long-term health, but most don’t. (In the USA, over 68% of adults are overweight or obese). People need to switch to environmental transportation options to reduce air pollution, but most don’t. (Fuel emissions from private...  ...Read more


Did you know that companies could lose more than 3.2% of conversations due to CAPTCHA ?
Did you know that companies could lose more than 3.2% of conversations due to CAPTCHA ?
Added about 18 hours ago | As appeared first on Prototypr | Author: Sophie Riwaters

Having a web shop that drives traffic is one thing. Nothing really special about it. It’s basically opening a store in a crowded part of the town. You fire up your marketing and people start visiting you. How neat is that? Too bad if they do a 180° turn and leave without any indication of inter...  ...Read more


Everyone talks about how vital it is to get good rest. But at the same time they cheer on the hard working.
Everyone talks about how vital it is to get good rest. But at the same time they cheer on the hard working.
Added about 18 hours ago | As appeared first on Medium | Author: George Brooks

1. Are you eating? These are simple questions. But they get at the heart of the basic needs of a human. Food, drink, shelter, sleep, and oxygen. To be fair, the likely answer to these questions will be yes, but they get at the underlying grinding nature the challenge in starting or running a com...  ...Read more


While seed rounds may seem relatively easy, the next rounds of funding are pretty brutal.
While seed rounds may seem relatively easy, the next rounds of funding are pretty brutal.
Added 2 days ago | As appeared first on Medium | Author: Bryce Roberts

I heard from a friend this week that their company was shutting down and, frankly, I was shocked. I wasn’t an investor in the company but I knew their investors well. The company was a darling in their respective portfolios. They were executing incredibly well. Then, they were gone. Where, once...  ...Read more


In a large company “fear of failure” inhibits speed and risk-taking, while in a startup “fear of failure” drives speed and urgency.
In a large company “fear of failure” inhibits speed and risk-taking, while in a startup “fear of failure” drives speed and urgency.
Added 2 days ago | As appeared first on Think Growth | Author: steve blank

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. Bob summarized Acme’s impediments to innovation: “At our company we have a culture that fears failure. A failed project is considered a negative to a corporate career. As a res...  ...Read more


If there was no notch in iPhone X, it would be just a rectangle with rounded corners — it could be any phone.
If there was no notch in iPhone X, it would be just a rectangle with rounded corners — it could be any phone.
Added 2 days ago | As appeared first on Medium | Author: Maciej Lipiec

After the iPhone X launch event there is a lot of discussion about its distinctive “notch” at the top of the screen, which is housing the cameras and sensors that enable Face ID. Many people, especially designers, are voicing their opinions that it is ugly and it’s something that is not up to App...  ...Read more


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