No matter where their experience lies, a great product manager has a passion for UX, tech and business.
But what separates those who become foundational leaders for years to come from those who fail to find their footing? And given that product management is still in its infancy what does product leadership look like? Martin Eriksson tackles these questions and more in his new book Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. Along with his co-writers, Richard Banfield and Nate Walkingshaw, Martin interviewed nearly 100 product leaders from the likes of Airbnb, Basecamp, Intuit, Intercom and many more. Martin recently joined me on our podcast to discuss what he discovered in the process of writing the book.
Martin is also the founder of ProductTank, the world’s largest product management community with meetups in more than 100 cities around the world, and a co-founder of Mind the Product – an annual conference in London and San Francisco. When he’s not writing or running events, he’s advising startups, enterprise companies, and everything in between on how to build successful product teams.
Short on time? Below are five key insights from the interview: