Building an app? Download our pricing report!   Download

Make sure you have a good story to advertise. Because if you’re story isn’t any good, you’re going to have a tough go of it.

12 months ago | From medium | Author: Faktory

My college advertising professor, the esteemed Jon Anderson, taught me this: the first rule of advertising is nobody goes out of his or her way to look at advertising. If that were the only thing I learned in college, then every dollar I paid for my education was worth it. (Well, except all the money I spent on pizza — both my wallet and my gut wish I had been a little more frugal there.) Only Super Bowl watchers and advertising geeks like me actually seek out the ads.

Well, unless those ads are special. A number of years ago, I wrote a radio commercial that was chosen by the prestigious Radio Mercury Awards as the best radio commercial in the nation that year. But I knew we had a winning spot long before a panel of judges told us so. One night I was driving home, listening to a radio station. The DJ was about to put a caller on the air because, in the DJ’s words, the “caller (was) requesting something that has never been requested before.” He was requesting that the station play our radio commercial. That’s when I knew it was a home run; someone actually liked the ad enough to call and ask a station to play it.

That should be the goal, right? Our consumers should actually want us to speak to them. It’s possible. How many of us have searched YouTube for Old Spice ads? Consider the Dove “Real Beauty” campaign; we share those videos because we love them. We now have a phrase for this phenomenon — “going viral” — but in reality, it’s simply that the great ads have overcome Jon Anderson’s first rule of advertising; they are ads people actually want to see.

So how is that done? First, you need a truth. What is inherently true about people’s lives that connects in some way to your product? Going back to the Dove “Real Beauty” campaign, they have tapped into a truth about how women sometimes see themselves. The online videos are riveting to watch, and those #RealBeauty sketches have been shared by millions. A truth deeply connects you with your consumer.

       

What your peers are reading!

When a company understands its users as well as purple does, it feels like they have earned our trust
When a company understands its users as well as purple does, it feels like they have earned our trust
Added 9 months ago | As appeared first on Prototypr | Author: Justin Ramedia

Not long ago, I was trying to watch a video on YouTube. I got the expected “5-second till skipping” countdown and had my mouse hovering over the skip link, but the video was interesting. I laughed, so I figured I’d give it another few seconds to see what the product was all about. I ended up watc...  ...Read more


Companies looking to build consumer habits should know that monetization is a result of engagement .
Companies looking to build consumer habits should know that monetization is a result of engagement .
Added 9 months ago | As appeared first on Medium | Author: Nir Eyal

According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequent...  ...Read more


When a startup company is visualizing their product, they tend to forget the moments a user has to wait.
When a startup company is visualizing their product, they tend to forget the moments a user has to wait.
Added 9 months ago | As appeared first on Hackernoon | Author: Wayne Chang

Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the...  ...Read more


Working for free is OK in the early days, but later, it gives you an excuse to just “do your best”.
Working for free is OK in the early days, but later, it gives you an excuse to just “do your best”.
Added 9 months ago | As appeared first on Medium | Author: Jason M. Lemkin

What are the Top 10 things I’d tell myself to do better, if I could go back in time? My top list: Slow down big decisions — when you aren’t sure. You have to move fast and break things, but if the pit in your stomach says “maybe don’t do that” — slow that decision down. My biggest mistakes ha...  ...Read more


Launching is hard work, but if hyperlocal marketplaces works in one market, then it will work in hundreds more.
Launching is hard work, but if hyperlocal marketplaces works in one market, then it will work in hundreds more.
Added 9 months ago | As appeared first on andrewchen | Author: Andrew Chen

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth ...  ...Read more


If you release your product too early, users may write it off as not good enough and getting them back may be difficult.
If you release your product too early, users may write it off as not good enough and getting them back may be difficult.
Added 9 months ago | As appeared first on cbinsights | Author: cbinsights

From lack of product-market fit to disharmony on the team, we break down the top 20 reasons for startup failure by analyzing 101 startup failure post-mortems. WHERE IS THIS DATA COMING FROM? Start your free trial today Email Email SIGN UP After we compiled our list of startup failure post-m...  ...Read more


Top Mobile App Development Companies

RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
Technologies:   iOS   
 Locations

Islamabad, Pakistan

GoVisual App Design & Development Company Profile, Apps, Reviews   
Go Visual App Design & Development

Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more

Employees: 10
Founded: 2010
Technologies:   Android    iOS   
 Locations

Veenendaal, Netherlands

Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

Looking to Build a Mobile App?

Here are some of the best apps built by developers from our network.
Flitsmeister by GoVisual App Design & Development - App Development Company in Veenendaal, Utrecht Province, Netherlands
  Flitsmeister
by GoVisual App Desi...
Android    iOS   
 5719
        
THE ULTIMATE SALES TOOL - Audi by Mutual Mobile - App Development Company in Austin, Texas, United States
  THE ULTIMATE SA...
by Mutual Mobile
iOS   
 4225
        
JobBoss by Appmosphere - App Development Company in Minneapolis, Minnesota, United States
  JobBoss
by Appmosphere
iOS   
 7568
        
TunerTool by inqbarna - App Development Company in Barcelona, Catalonia, Spain
  TunerTool
by inqbarna
iOS   
 4013
        
     
About •  Careers •  How it works for Developers •  FAQ •  Contact •  Blog •  RSS

© 2012 - 2017 ContractIQ   Terms of Service   Privacy Policy