But, for young businesses in particular, every dollar that comes in the door is especially vital to your long-term survival. According to new data from CB Insights, "ran out of cash" is the second most common reason startups fail.
With that in mind, growing your roster of clients isn't just important -- it's exciting. When people are willing to pay for the product or service you worked so hard to create, you don't just feel validated; you also form a special bond with each client. These are your early adopters, and they hold a special place in your heart.
But, what will you do once one of these first clients becomes a problem child and begins monopolizing your team's time, resources and sanity?
To save or to sever?
When you're trying with all your might to grow your revenue, cutting ties with a paying customer is probably the last thing on your mind. Instead, you'll do everything in your power to salvage the relationship, because if the client leaves, so will a hefty chunk of your revenue.