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Don't continue to throw time, money and effort at a failed project. Instead, put those toward making your next great idea a winner.

about 1 year ago | From Entrepreneur | Author: Sujan Patel

It's tempting, when your sales are slow, to blame the economy or some other factor outside of your control. But, with Americans spending $1.2 trillion annually on nonessential goods, according to The Wall Street Journal, there's clearly more at work than personal spending freezes.

I'd argue that, in most instances, the issue isn't that people aren't spending -- it's that you're offering them something they don't really care to spend money on. In an article on the Launch Yourself blog, Melissa Anzman shared her own past experiences with failed launches, writing:

"This is where my failed launches have usually gone wrong. I created content that was amazing and it's what I thought my audience needed (hello - you need it, I'm the expert, listen to me!). But at the end of the day, they could care less about the solution I was selling."

This is where the early market research and validation testing I mentioned earlier comes into play. If, in your product or service's earliest stages, you aren't seeing conclusive proof that people want what you intend to offer, it's in your best interest to keep iterating before investing in a full launch.

       

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We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

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inqbarna Company Profile, Apps, Reviews   
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Starting from an innovative idea, we deliver all the required technology to bring it to market: website, cloud powered application platform (Amazon AWS, Microsoft Azure) and mobile applications (iP...more

Employees: 50
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A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
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Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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