1. It’s all about you, you, you.
Obviously, you need to tell your businesses story. Remember, visitors are curious to learn about you, what you’re doing and how you can make their lives better.
Unfortunately, a lot of business owners just go on and on about their accomplishments. They tell their entire life story without really explaining what their business does.
Tell your story. Avoid the generic corporate speak and show off your personality. Have fun while explaining what you do and how your business solves a pain point.
If you’re stuck, answer these questions when creating your "About Us" page:
How did your company get started?
Who are the founders?
What gave your the idea to start your business?
What are your core values?
What motivates you as a business?
2. No description of your website’s purpose.
Your "About Us" page is where you display your products, services and tell what makes you one-in-a-million. Don’t be afraid to show off a little bit here.
Accurately describe to your visitors what they can expect on your website. Provide information about your products and services. Let them know they’ve arrived at the right place. Describe what separates your business from your competitors and why people work with you and buy your products.
Related: 10 Tips to Craft a Sizzling Ecommerce 'About Us' Page
3. There aren’t any visible opt-in forms.
Even if your "About Us" page isn’t the most popular page on your site, there are still a lot of people landing on it. Without an opt-in form those people will probably never return. That’s money going down the proverbial drain because email marketing is gold, Jerry! Gold!