What makes getting a startup off the ground challenging is the fact that no one knows if the offering has value until it has generated revenue. Every startup faces the challenge of acquiring its first few customers.
Unfortunately, there is no one size fits all step by step guide to finding your first 100 customers because there are so many variables to contend with.
So how do you get from “no one knows you” to “your first 100 customers paying you for your product or service”?
To help you get your first customers we also set out to investigate how startups have gone through the process. We found that they don’t really rely on a single channel to bring in lots of users. Rather they explore different channels and sources. By doing so they build up their user base.
What I found to be interesting is that the startups that were successful used a laser-like approach to focus in on their ideal client profile. This approach to gain better odds would be similar to the example below.