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Ponder on this,the medium of communication defines the very structure of the society.

2 months ago | From Medium | Author: David Perell

McLuhan observed how communications technologies determine the structure of society. The printing press took society from an oral culture to one of print and literacy. Movable type allowed humans to accurately reproduce texts at great speed. This created a more visual world. The printing press — and the shift in media consumption that it catalyzed — was responsible in no small part for social shifts such as the emergence of nationalism, the homogenization of society, and the standardization of culture. As McLuhan observed, we do not merely use technology — it reinvents us.
Companies who own and manage brands must adapt when humans develop new ways of communicating. The history and evolution of branding can be summarized in four distinct economic periods: agricultural, early-industrial, late-industrial, and digital.
Brands in the Agricultural Economy
During the agricultural economy, communities were organized around farming and gaming livestock. During this time, “brands” defined unique ownership. The word brand derives from brandr, meaning “to burn.” Around 950 A.D., “a brand” referred to a burnt piece of wood. Around the same time, Roman glassmakers branded their works using glass molds and marks. Other artisans in the 13th century used brands in the form of watermarks on paper, stamps, hallmarks, and silver-makers’ marks on paper.

       

What your peers are reading!

There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
Added 1 day ago | As appeared first on Medium | Author: Nicole Quinn

20% of mobile queries were made via voice in 2016. Accuracy is now ~95%. Voice is clearly on the rise and the question remains if it will be the next platform. I am in the bull camp here and new data from WSJ’s D.LIVE today helped support that view. Why Voice Will Be An Important Platform Accur...  ...Read more


Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Added 1 day ago | As appeared first on Fox News | Author: Fox News

Even more startling, the updated version of AlphaGo is entirely self-taught — a major step towards the rise of machines that achieve superhuman abilities “with no human input”, they reported in the science journal Nature. Dubbed AlphaGo Zero, the Artificial Intelligence (AI) system learnt by i...  ...Read more


Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Added 1 day ago | As appeared first on TheNextWeb | Author: DYLAN LOVE

From our tweets and status updates to our Yelp reviews and Amazon product ratings, the internet-connected portion of the human race generates 2.5 quintillion bytes of computer data every single day. That’s 2.5 million one-terabyte hard drives filled every 24 hours. The takeaway is clear: in 20...  ...Read more


The people you're presenting your product to rarely give you the feedback you need to get better.
The people you're presenting your product to rarely give you the feedback you need to get better.
Added 2 days ago | As appeared first on Ben Evans | Author: Benedict Evans

So, the four leading tech companies of the current cycle (outside China), Google, Apple, Facebook and Amazon, or ‘GAFA’, have together over three times the revenue of Microsoft and Intel combined (‘Wintel’, the dominant partnership of the previous cycle), and close to six times that of IBM. They ...  ...Read more


Dominant companies don’t last. They either lose the market or the market becomes irrelevant.
Dominant companies don’t last. They either lose the market or the market becomes irrelevant.
Added 2 days ago | As appeared first on First Round | Author: First Round

This is how Robert Falcone thinks about product demos because he's lived it firsthand. As a co-founder of his own startup, and now working closely with customers at marketing software maker Monetate, he's given hundreds of product demos. For a while, many were not successful, but he’s used that e...  ...Read more


Once you find a good proxy, measure behavior over time and if it is getting better, so is your business.
Once you find a good proxy, measure behavior over time and if it is getting better, so is your business.
Added 2 days ago | As appeared first on First Round | Author: First Round

Our taste for vanity metrics starts early. Take schools, in which most students receive grades. Does an “A” reflect the promise of a student’s future performance or actually show who's better at studying? On its own, doesn’t a “B” just signal “work harder” rather than “work smarter?” Grades ca...  ...Read more


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