Amazon, Apple, Facebook, Google, and Microsoft— these massively successful companies/platforms continue to grow year-after-year, accumulating more market share and generating billions in revenue dollars.
But does this mean that the “big boys” always crush new startups as soon as the latter start “making some noise”?
In this article I’ll describe 5 ways that “tech Davids” can survive and thrive in a world increasingly dominated by “tech Goliaths”.
The State of the “Game”
Let’s not sugarcoat how things currently stand in the “game” of 21st century technology companies.
The tech sphere is being dominated more and more these days by a small number of giant businesses.
Whilst we could talk about the top 10 or 20 companies ruling the tech world, let’s focus on what have come to be known as “the four horsemen of tech”, i.e., Amazon, Apple, Facebook, and Google.