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When you’ve got features that don’t improve your product’s value, dig beyond the concept of feature creep to figure out why.

8 months ago | From Product Habits | Author: Product Habits

Critics think HubSpot has succumbed to feature creep. But, HubSpot’s product is intentionally robust; it promises to be the one-stop shop for all of your marketing and sales needs. The complexity of the product isn’t a vice or something to streamline. Quite the opposite: HubSpot’s product delivers on the value it promises to customers.

“Feature creep” has become one of the dirtiest terms in the product management world. When companies notice that they’ve added a ton of features to their product over time, they automatically wonder if they’ve fallen victim to feature creep.

Sometimes, products become more complex out of necessity. But if you suspect your company really is struggling with feature creep, then here’s what you need to know: it’s not the root problem, but rather, a symptom. When you’ve got a bunch of features that don’t improve your product’s value, dig beyond the concept of feature creep to figure out why.

The myth of feature creep disguises the real problem: the inability to execute on the core value of your product.

Diagnose the real problems beneath feature creep

A simple product isn’t always the way to deliver your value. On the other hand, fixing a confusing product isn’t always as straightforward as cutting out features. Instead, you have to look at what drives a company to keep adding to the product without subtracting what doesn’t work.

Why do companies end up building unnecessary features in the first place? Over time product organizations grow more complex with different teams and stakeholders, which makes product management more difficult. Your customer base also evolves, which means you constantly have to think about how you’re executing on value for customers.

       

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