I know. It’s a cool word. Startup. It sounds like adventure, freedom, saying fuck you to the man and about a billion dollars. I work in a startup, and I’m an entrepreneur, but I want to make one thing clear. Not everything has to be a Goddamn startup.
I’ve seen ’em all. I’ve seen folks with T-shirt “startups” and with website design service “startups” and with any business under the sun — most of which could be easily classified as small businesses.
There’s that Blackberry campaign from a year or two back, for their Leap smartphone, proudly proclaiming “YOU are a startup.”
It’s a way to make them sound more exciting, more accessible, and somehow cooler.
But it’s also a sign that you’re not really about it. To quote a solid entrepreneur I’ve gotten to know lately, you’re all hat and no cattle. Because you’re hung up on the terminology more than you are on the hard work, and the actual processes of starting and running a business.
You know what a startup is? No? Me neither. There’s a lot of different ideas. Is it a concept in search of a business model? I’m not entirely sure. It’s like porn — I can’t describe it but I know it when I see it.