The Experiment: Crafting The Site
Launching the t-shirt site was quite simple and, surprisingly, quite fun.
Mirroring the aforementioned article’s strategy, I used Shopify’s amazing user interface and website design to quickly boot up a site. One of Shopify’s third-party apps, Printful, made it dead simple to upload designs for on-demand drop shipping to customers.
Drop shipping is when shirts are printed on-demand, instead of building up an inventory of t-shirts before customers have committed to purchasing them. It’s more expensive for the store-owner, but better for small-scale operations.
Now, I just needed designs. I decided to make a bunch of subtle media references, so that only those who watch the shows would understand. I figured this was niche enough, as well as easily marketable in various online forums. After spending a day with Sketch, I had about 20 or so usable designs.