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Monitoring rankings and measuring downloads should be the bedrock of a stream of ideas on how to improve your visibility.

8 months ago | From Y Combinator | Author: Eli Schwartz

In a world where more people search the ‘web’ (if we can even still call it that) from mobile devices than desktops, it is more important than ever to have a mobile optimized organic user acquisition strategy. Mobile SEO is essentially the same as desktop SEO, with the additional challenge of required higher search rankings because of truncated mobile search results. Keyword usage and placement is just as necessary in mobile as in desktop, and search engine rankings are driven by the relevancy of content as they relate to user’s search query.

The key challenge for organic strategies for mobile is app store optimization, commonly known as ASO. ASO is the process of optimizing elements which allow an app to have the maximum visibility for specific search terms in Google’s Play Store and Apple’s App Store. Just like with visibility on search engines, higher rankings in app markets leads to increased downloads of an app.

Keyword Research
Unlike standard SEO, using the exact keywords your potential users will search is even more critical. Whereas a website can have an infinite number of pages that can attract users, an app only has a single entry page: the app store listing. Therefore, the first step in ASO is keyword research to find the keywords a user is most likely to use when searching for a particular app. Keywordtool.io is one of my favorite keyword research tools, but you can also use any other tool that helps you discover new keywords. You might also benefit from using SimilarWeb a tool that shows competitor keywords.

       

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Top Mobile App Development Companies

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
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Barcelona, Spain

Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
Technologies:   iOS   
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Islamabad, Pakistan

Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
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Austin, US

RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

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