Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by CMI, 88 percent of B2B marketers produce at least one piece of content a day. Of course, marketers aren’t the only one’s producing content -- product, sales, customer service and other teams within companies are all producing customer facing content.
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace content as a service (CaaS).
Where does your content live today?
Take a moment and think about where all of the different content you and your team produce lives today. If your business is like most, it is probably spread out over a variety of places. Some content might live on Google Drive, other content might be based in a website CMS, while other content might be trapped inside a mobile app.
Related: 3 Ways to Stop Overcomplicating Your Content Marketing Strategy
If you or a colleague wants to access and repurpose this content, how easy is it to do? Will you need to reformat the content so that it looks appropriate on a new device or channel? Can you even access the content yourself?
In some cases, you may not even be aware that the content you are looking for already exists somewhere else in the organization. This is the problem with the way content is managed by most businesses today. Content is siloed, hard to share and harder to repurpose for new mediums.
Meet CaaS, the future of content management.
While most businesses are struggling to manage all of the content needed to attract, convert and delight customers, there are some exciting new content as a service companies making it easier to manage and repurpose content.