As sales managers and representatives, we dump hours and hours into refining our sales strategies to meet our prospective clients’ needs.
From preliminary research to creating complex proposals to contract negotiations, we invest massive time and effort into constructing opportunities for new prospects that too often fall through.
Even with phenomenal sales skills, leads often deadpan because of:
Undiscovered needs that are not met through the proposal
Poor communication between the parties involved
Having too many people and opinions involved in the conversations
Not having the right people or key decision-makers involved in the conversations
Lack of clear goals presented by client
Lack of clear solutions and results submitted by the agency
Etc. [Insert your sales closing problem here.]
As a result, we get angry. We feel frustrated and discouraged because after all the commitment and individualized attention we have given to them — not to mention quality solutions! — they scamper off to an agency that can offer a cheaper and quicker fix.