What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?

over 1 year ago | From Medium | Author: ReferralCandy

Nike didn’t build its loyal fan base by harping on its iconic waffle shoes.
In fact, Nike’s ads rarely, if ever, mention their products at all.
What their ads do, and do well, is induce emotion in the consumer through ‘emotional branding’. Each ad is carefully crafted to evoke particular feelings and needs in the consumer that can only be satisfied by Nike products.
It does this by playing up the traditional narrative of a hero who works hard to overcome adversity, ultimately emerging victorious against a terrible foe.
But it isn’t a literal enemy being fought in this case. Nike takes the analogy to a level far more relatable: the ‘terrible foe’ is the voice in your head that tells you, “You can’t”. To that, the organization says: “Just do it.”

It’s vital to have your consumers talking about your brand.
It keeps you at the forefront of your customers’ minds, and allows you to reach those who have not heard of you!
One way of achieving this is by creating ‘watercooler moments’ — experiences so exciting that people would talk about them for days on end.
It’s something Nike’s very good at doing.

Nike makes some of the best ads in the business. They teem with world-class athletes displaying their extraordinary skills.
One of Nike’s most successful ads is ‘Winner Stays’. The ad features teenage boys transforming into Ronaldo, Neymar Jr. and other soccer superstars as they battle it out on the soccer field; it netted; it netted the sportswear brand more than 107.8 million views.

Nike makes some of the best ads in the business. They teem with world-class athletes displaying their extraordinary skills.
One of Nike’s most successful ads is ‘Winner Stays’. The ad features teenage boys transforming into Ronaldo, Neymar Jr. and other soccer superstars as they battle it out on the soccer field; it netted; it netted the sportswear brand more than 107.8 million views.

In 2012, Nike broke new ground when it introduced its revolutionary Flyknit technology.
While traditional sneakers are made up of individual pieces that are stitched together, Nike shook things up by utilising computer-controlled “knitting” technology to shape the entire upper-part of the shoe.
This reduced the number of components by up to 35 pieces, producing a lighter shoe that still provides as much strength and support as other top running footwear in the market.

Nike builds strong relationships with their customers, making them more likely to repurchase from Nike in the future.

       

What your peers are reading!

When a company understands its users as well as purple does, it feels like they have earned our trust
When a company understands its users as well as purple does, it feels like they have earned our trust
Added about 1 year ago | As appeared first on Prototypr | Author: Justin Ramedia

Not long ago, I was trying to watch a video on YouTube. I got the expected “5-second till skipping” countdown and had my mouse hovering over the skip link, but the video was interesting. I laughed, so I figured I’d give it another few seconds to see what the product was all about. I ended up watc...  ...Read more


Companies looking to build consumer habits should know that monetization is a result of engagement .
Companies looking to build consumer habits should know that monetization is a result of engagement .
Added about 1 year ago | As appeared first on Medium | Author: Nir Eyal

According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequent...  ...Read more


When a startup company is visualizing their product, they tend to forget the moments a user has to wait.
When a startup company is visualizing their product, they tend to forget the moments a user has to wait.
Added about 1 year ago | As appeared first on Hackernoon | Author: Wayne Chang

Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the...  ...Read more


Working for free is OK in the early days, but later, it gives you an excuse to just “do your best”.
Working for free is OK in the early days, but later, it gives you an excuse to just “do your best”.
Added about 1 year ago | As appeared first on Medium | Author: Jason M. Lemkin

What are the Top 10 things I’d tell myself to do better, if I could go back in time? My top list: Slow down big decisions — when you aren’t sure. You have to move fast and break things, but if the pit in your stomach says “maybe don’t do that” — slow that decision down. My biggest mistakes ha...  ...Read more


Launching is hard work, but if hyperlocal marketplaces works in one market, then it will work in hundreds more.
Launching is hard work, but if hyperlocal marketplaces works in one market, then it will work in hundreds more.
Added about 1 year ago | As appeared first on andrewchen | Author: Andrew Chen

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth ...  ...Read more


If you release your product too early, users may write it off as not good enough and getting them back may be difficult.
If you release your product too early, users may write it off as not good enough and getting them back may be difficult.
Added about 1 year ago | As appeared first on cbinsights | Author: cbinsights

From lack of product-market fit to disharmony on the team, we break down the top 20 reasons for startup failure by analyzing 101 startup failure post-mortems. WHERE IS THIS DATA COMING FROM? Start your free trial today Email Email SIGN UP After we compiled our list of startup failure post-m...  ...Read more


Top Mobile App Development Companies

GoVisual App Design & Development Company Profile, Apps, Reviews   
Govisual App Design & Development

Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more

Employees: 10
Founded: 2010
Services:   App   
 Locations

Veenendaal, Netherlands

Concentric Sky Company Profile, Apps, Reviews   
Concentric Sky

We help our clients turn ideas into applications that make sense. Our comprehensive, in-house team will use the power of design and technology to bring your ideas to life. We specialize in mobile a...more

Employees: 50
Founded: 2005
Services:   App    Integration    Platform    Design    Middleware   
 Locations

Eugene, US

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Services:   App   
 Locations

Barcelona, Spain

Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Services:   App    Integration    Quality Assurance    Design    Security   
 Locations

Boston, US

Nashua, US

Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

Looking to Build a Mobile App?

Here are some of the best apps built by developers from our network.
JobBoss by Appmosphere - App Development Company in Minneapolis, Minnesota, United States
  JobBoss
by Appmosphere
iOS   
 7579
        
Wardrobe Organizer
  Wardrobe Organizer
by Zco Corporation
App    Android    iOS   
 7801
        
THE ULTIMATE SALES TOOL - Audi by Mutual Mobile - App Development Company in Austin, Texas, United States
  THE ULTIMATE SA...
by Mutual Mobile
iOS   
 4250
        
WORK[etc] by ThinSlices - App Development Company in Iasi, Iasi County, Romania
  WORK[etc]
by ThinSlices
Android    iOS   
 6142
        

Post Your Project

Vishruth-ContractIQ

Hi!
I'm Vishruth. My colleagues & I work everyday to make ideas see the light of the day.

Your ideas deserve the best developers. We’ll find your best match within days. It’s a promise. Talk to you soon!

     
About •  Careers •  How it works for Developers •  FAQ •  Contact •  Blog •  RSS

© 2018 ContractIQ   Terms of Service   Privacy Policy