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Live with the risk of only building one thing, because you already know that’s the one thing your customers want.

about 1 year ago | From Medium | Author: Brian Kyed

When you focus more on really figuring out what people need, you will get not only a second chance but many chances to prove your worth. We’ve experienced that many times.

If you have limited resources, spend them on really understanding and finding the real use case of what you intend to build. Then you can channel those resources into building only one thing and doing that one thing really well. You can live with the risk of only building one thing, because you already know that’s the one thing your customers want.

Give your product to your customers before it’s ready. Then, make sure that you continue to build only what they really need. Include them in the process.

At Airtame, we remove cables from meeting rooms and classrooms. We make it possible for people to wirelessly present what’s on their devices to a TV or projector. That has been our core focus and still is.
In the beginning, we didn’t do it very well. Our product simply wasn’t good enough, and so our customers were not always happy with our product.

But every time they went into a meeting room and saw those cables laying around, and each time they went searching for an adapter, they got reminded about how much better it would be if they used Airtame. People kept wanting this product to work for them.

When you know you have a great use case, then build a great product around it.

We’ve spent the last two years refactoring and optimizing our product. We added a few features, but just the important ones. We want to make sure our foundation is as solid as possible before we add any extras. Some will say two years without really adding anything to your product sounds crazy. And it might be. But because we have a great use case and keep our focus on making only what our customers really need, we can do this.

The better we solve this one use case, the more we’ll succeed. We are not fully satisfied yet. So we wait just a bit before adding any new use cases.

This is why we are still here today.

       

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