Last week one of my clients called to tell me he had experienced a “first” in his business. For the first time ever he had (over) a $100k month in August of 2017.
This caused me to have a HUGE epiphany!
If you have a group of people who run the same business model and have access to all the same resources — some will have incredible success, some mediocre success, and some will struggle.
What is the driver of each individual ? The answer is — their mindset.
The Dividing Factor
One of my gigs as a marketing consultant is I act as a marketing liaison and advisor for multiple service-based franchises across the country.
In this role I consult and mentor with the franchise owners about internet marketing and the profitability aspect of their location overall.
The diversity of these franchise owners across the country from a mindset perspective is interesting.
How they accept and learn new information, adapt to modern marketing techniques, and operate in their businesses is very different across the country.