I am the master of procrastination. I’d go as far as claiming I’m half-convinced most of the things I choose to do in life are part of an elaborate scheme to avoid dealing with duties and emotions I’d rather eschew.
This is a guest post by Nevena Todorovic of ETools.
One such scheme led me to a Tinder date sitting next to me on a bench, pitching me his idea for a new app. Now, I won’t reveal the contents of his idea (it was pretty darn good, surely someone would snatch it up) but the point is this: a complete stranger, whom I met up with just for the heck of it, was selling me his product and I bought it.
Anyone will tell you that value sells itself, and there is truth in the fact that if a certain product or service meets with high demand, the sales process will be smoother and more natural. But, having a high quality product is not worth much unless you have a good marketing and sales plan backing it up.
You know those new Fanta ad campaigns about teens taking over? The narrative goes something like — a teenager tweets about Fanta and his campaign is so good they hire him as the new marketing officer. It uses the slogan so good it sells itself.