Whether it’s a repetitive squealing sound coming from your fridge, or a mosquito buzzing in your ear — what’s the first thing you try to do?
You try to turn it off as fast as you can, right?
Well you’re not the only one who’s doing this…
Your customers are also “turning off” the annoying sounds of marketing every day!
Today you’re going to learn about 4 mistakes you’re making that annoy your customers because these mistakes create friction for them.
If you make 1 wrong move, your potential customer can end your virtual life (to them, anyway) FOREVER in an instant by X-ing out of your website! Never to return!
You can’t afford ANY friction or confusion in your messaging.
What kinds of missteps could you even be making? Let’s learn the 4 most common causes of friction that are annoying your customers.
Friction Annoys Your Customers
“Friction” is an abstract concept so it might be hard for you to imagine exactly what it is.