Has this ever happened to you?
You’re at a networking event and it’s your turn you deliver your elevator pitch.
Maybe you stumble a little, but you feel pretty good about it… Until you look out at a sea of furrowed brows and puzzled faces at the end.
Or maybe people are virtually “furrowing their brows” at you when they look at your webstore, or landing page and decide to click away because they couldn’t make heads or tails of the thing.
If you can’t seem to figure out how to communicate with people in a way that gets them excited, whether it’s about your business itself or while selling your products and services.