Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him, they created a print advertisement starring his review.
I love this ad so much, you guys. Like, more than anything I’ve ever done.
A few rapid-fire fun facts before I get into those helpful reminders I promised: Snowbird has a lovely website, designed by Rally Interactive. The creative agency who made the 1-star ad is Struck. If you, like me, want to get your hands on a hard copy of this ad, it will be featured in Ski Utah, Powder, Ski, Freeskier and Transworld Snowboarding. All of which are somehow completely different publications.
I am not affiliated with Snowbird, Struck, Rally or Greg in any way. I’m just a copywriter from Illinois who knows greatness when I see it.
So! Here are your helpful reminders, my friend.
Helpful reminder #1: Cut the clutter.
Look at how simple the design is in that ad. A gorgeous photo is allowed to be the star of the show while the URL, phone number and logo are buried in the footer. Greg’s review is the ONLY piece of copy in the entire thing. It’s incredibly ballsy and brilliant.