Writing less to stay more, the power of brevity
Have you ever noticed how certain writers have an unparalleled mastery of the English language.
In every sentence they craft, they never waste words, and still manage to communicate their point with a succinct grace.
Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a joy to read, it instils confidence in the reader not just by being useful, but by also managing to communicateing the primary benefit and message in a very short period of time.
This short and clear approach to writing attracts a lot of attention from the readers at large. Check any piece of successful content and you’ll see that a concise approach often brings thousands of likes and dozens, if not hundreds of comments.
Although all audiences are different and require differing approaches to produce content that appeals to them, blockbuster content across the board always shares one common element. Regardless of industry, audience or approach, all successful content exercises extreme brevity.