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If you notice your competitors slashing prices, you need to know when to say "no" just as often as you say "yes."

12 months ago | From Inc | Author: Bill Green

Companies that sell on cost comparison end up losing in the end. It's very difficult to build a profitable and sustainable company when your primary strategy is to undercut the competition--because what ends up happening is you nickel and dime yourself to such a small margin.

You want to build a brand. Not a cheap commodity.

This is a challenge for every business owner, but one I know all too well. My most recent company, LendingOne, offers loans to real estate investors. Now, in all honesty, there are a dozen other competitors in our space that offer the same thing. Same kind of loan, same interest rate. So, we can't win on straight price comparison because then we're the same as everyone else.

I'll tell you where we do win, though: customer service.

While other companies may offer the same exact loan, we get back to our customers in minutes--whereas our competitors take hours, or even days. We take the time to build a relationship with each and every customer. We get them on price, but we keep them on service.

       

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Top Mobile App Development Companies

Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
Technologies:   iOS   
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Islamabad, Pakistan

Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

ThinSlices Company Profile, Apps, Reviews   
Thin Slices

Starting from an innovative idea, we deliver all the required technology to bring it to market: website, cloud powered application platform (Amazon AWS, Microsoft Azure) and mobile applications (iP...more

Employees: 50
Founded: 2010
Technologies:   Android    iOS    Windows Mobile   
 Locations

Iasi, Romania

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