“What’s your process?”
This is a question that you’ll often get from prospective clients, or in an interview for a UX design position. Of course, your exact process will end up being at least a little bit different for just about any UX design project you undertake. Whatever your full answer may be, as I recently wrote, user research has to be a part of that process. In most cases, you just can’t afford not to do it.
What’s less clear is what kind of user research you should do. There are a lot of different techniques to choose from, each with different strengths, weaknesses, and research goals. This article is intended to give a quick rundown of how to decide on what your research goals are, and what techniques you can use to achieve those goals.
Understand the goal
The most important question to ask yourself before deciding on what research methods to use is: What do I want to know?