As I said, you may laugh at me when I tell you what marketing category I think is going to explode next…
UGC. Boring hey? I know, it’s been around forever.
Ever-enticing, forever-elusive, unless you’re Nike or Frank Body.
It’s one of those utopian marketing ideas where if you could just unlock it, you’ll be sipping Pina Coladas on the beach in no time.
But social media marketers have slowly discovered that getting someone to post a genuine pic of your brand is bloody difficult.
It’s come a long way, though. Now you can try to jumpstart it with competitions, free giveaways or through Micro Influencer campaigns.
But, take one look at the future trajectory of the UGC and the influencer industry and you’ll see that something remarkable is happening.