Needless to say, social media, blogging, and podcasting have changed a lot in the last 8 and a half years I’ve been in business.
Email marketing has changed a lot too. Sending weekly email used to feel like a lot but now, if you’re not sending several times a week, your emails are probably getting lost in the sea of other emails your subscribers are getting.
The fact is “what works” has changed.
In fact, for many business owners I know, it seems nothing works anymore.