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What could be a better sales technique than convincing the buyer he thought it up himself?

13 days ago | From ART + marketing | Author: Mac Schwerin

Maybe that’s because the word evokes a familiar mystique — a nostalgia for the time when ads were so novel and slick that people accused them of hidden agendas and subliminal hijinks.
Maybe it’s because the “storytelling” conceit dresses up awkward truths about what it means to work as a creative in a commercial space, constantly defending matters of gut, jockeying for position as a representative member of “the least important most important thing there is,” in Don Draper’s succinct formulation.
Storytelling gives our jobs a coherence and a point: it ties together every subjective choice and asserts that their sum is greater than the parts. It dumbly gesticulates toward a unified field theory in which the brand exists in perfect harmony with the company it fronts — as well as all past and future marketing efforts. And it helpfully erases the fingerprints of creatives themselves: “telling a brand’s story” presupposes that some version of the story was always there, waiting to be plucked from the ether by a creative medium and midwifed into tangibility.

       

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Do you know what’s more dangerous than artificial intelligence? Natural stupidity. In this article, I will explore natural stupidity in more detail and show how our current technology (driven by narrow artificial intelligence) is making us collectively dumber. We’ve all had this experience of us...  ...Read more


If something is not working, it is not because your button needs a brighter color, maybe because you need to make a better feature.
If something is not working, it is not because your button needs a brighter color, maybe because you need to make a better feature.
Added about 2 hours ago | As appeared first on HackerNoon | Author: Justin Baker

So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get...  ...Read more


Make sure you cover the social and demographic context of the user while designing the UX
Make sure you cover the social and demographic context of the user while designing the UX
Added about 2 hours ago | As appeared first on UX Design | Author: Fabricio Teixeira

What they meant: can you help us think through the app’s interaction design, structure and navigation? Where the misconception is: presuming one single person is responsible for successfully conceiving, designing, implementing and validating the user’s experience with a product. A good user exp...  ...Read more


There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
There is a great opportunity for brands to be able to start thinking about voice now and be ahead of the pack.
Added 3 days ago | As appeared first on Medium | Author: Nicole Quinn

20% of mobile queries were made via voice in 2016. Accuracy is now ~95%. Voice is clearly on the rise and the question remains if it will be the next platform. I am in the bull camp here and new data from WSJ’s D.LIVE today helped support that view. Why Voice Will Be An Important Platform Accur...  ...Read more


Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Clever insights making Zero better was due to humans, not software suggesting that this approach would be good.
Added 3 days ago | As appeared first on Fox News | Author: Fox News

Even more startling, the updated version of AlphaGo is entirely self-taught — a major step towards the rise of machines that achieve superhuman abilities “with no human input”, they reported in the science journal Nature. Dubbed AlphaGo Zero, the Artificial Intelligence (AI) system learnt by i...  ...Read more


Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Recent research suggests that the pros on releasing data widely outweigh the cons, especially assuming a robust privacy policy.
Added 3 days ago | As appeared first on TheNextWeb | Author: DYLAN LOVE

From our tweets and status updates to our Yelp reviews and Amazon product ratings, the internet-connected portion of the human race generates 2.5 quintillion bytes of computer data every single day. That’s 2.5 million one-terabyte hard drives filled every 24 hours. The takeaway is clear: in 20...  ...Read more


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