That man was Daniel Plainview, the fictional anti-hero of There Will Be Blood.
In a beautiful blend of necessity and natural aptitude, Plainview turns a disinterested crowd into people begging for his offer. It’s the stuff of sales letter dreams.
Plainview does it by implementing six honest selling techniques to captivate the crowd and turn their skepticism into trust.
For those who haven’t seen There Will Be Blood, this is a breakdown of minutes 14:31 -16:50 where oilman Daniel Plainview makes an offer to a group of ordinary townspeople for a lease to drill for oil on their land.
[Go here to read a full transcript of his pitch or watch it on Amazon Prime.]
Though Plainview was not (spoiler alert) a great human, in the end, he was a great salesman. And in this scene, he exemplifies what it means to sell honestly.
Here are the six secrets behind his approach and why they worked.