From our tweets and status updates to our Yelp reviews and Amazon product ratings, the internet-connected portion of the human race generates 2.5 quintillion bytes of computer data every single day. That’s 2.5 million one-terabyte hard drives filled every 24 hours.
The takeaway is clear: in 2017, there’s more data than there’s ever been, and there’s only more on the way.
So what are savvy companies doing to harness the data that their human users shed on a daily basis? They’re finding meaningful ways to release it for public experimentation. By opening the kimono on their data, companies large and small can figuratively invite the public to have a hackathon that yields novel applications they wouldn’t otherwise have the time or resources to create.