20% of mobile queries were made via voice in 2016. Accuracy is now ~95%. Voice is clearly on the rise and the question remains if it will be the next platform. I am in the bull camp here and new data from WSJ’s D.LIVE today helped support that view.
Why Voice Will Be An Important Platform
Accuracy used to be an issue. However, gone are the days when Siri made accidental phone calls and only captured a fraction of what you said. As a Brit in America, I personally battled with that! We have seen accuracy improve >20% in the past 4 years, to ~95% overall this year.
Source: Mary Meeker’s 2017 Annual Internet Trends Report
Selection used to be an issue. However, Siri is now a real option for mobile users, post accuracy dramatically improving. Amazon started physical voice devices in 2014 with Alexa and then everyone else followed with Google Home, Home Pod, etc. The big question is now what will FB do in this space? Either way, the big tech companies are making their bets that this is a platform worth their time and it now presents an opportunity for brands.