1). Lack of personalization.
If your recipient feels that your email outreach was “copied and pasted”, you decrease the probability of receiving a reply.
No one wants to feel as if they’re “just another name” in your spreadsheet.
Take at least 30 seconds to customize each of your sales outreaches.
2). Outreach is too long.
Some salespeople “over-personalize” their outreaches to the point where their email is so long that it immediately turns-off their prospect’s interest.
As a general rule of thumb, your initial email outreach should not be longer than 8–10 sentences.
3). Writing about your needs, and not thinking from the recipient’s perspective.
If there’s one thing to take away from this blog post, let it be this:
Always think from the other person’s point of view.
Try to imagine yourself in the prospect’s shoes.
And regularly ask yourself this question:
“What would you think if you received this sales outreach?”
Here is a checklist of questions for you to go through before you click “send” on your next sales outreach:
#1: If I received this outreach, it would absolutely peak my interest.
#2: If I received this outreach, I would respond.
#3: If I received this outreach, I would immediately know that this email was personalized for me (and not “copied and pasted”).